Newbie2SEO
Basic SEO for Newbies:
The thing to remember is that SEO isn't a magic bullet. It's important, but no one knows the exact algorithms the search engines use, and each one is different so all you can do is optimize the best you can. There happens to be a few things that you should just always do whenever you make a new website. Don't stress over every little thing, just make sure you are doing it, this should just become kind of automatic for you.
Make sure you fill in your meta tags with a good title, description, and the right keywords.
The metatags help you remember your site info as much as it helps the search engine figure it out. A good rule of thumb is that anything that won't hurt you for SEO and might help, you should use and use correctly. Definitely use the title meta-tag, try to include keywords in the title. Definitely use the description meta-tag, google will normally use this for the summary it displays in the listing. It isn't used for indexing so write it for humans, this is what gets people to click on your link when they see it in the SERP. Don't use the same metatags for every page on your site. Take the time to make them be specific to each page.
Create good content.
Make sure you have some decent content. Content is what the internet was invented for. If you have unique and quality content, then all the SEO and backlinking you're doing is just to get the ball rolling. Give them what they want, show them where it is, and they'll start coming. If it's good enough then it'll eventually start building on its own naturally because people like what they found. That's the idea anyway. So whenever possible use the best page design and the best content possible. Avoid duplicate content between different pages on your site, the SE will most likely penalize your site for that.
Include your keywords.
Structure your content correctly, make a few title headers in the content that include keywords (use header tags h1, h2, etc.), try to have a keyword density around 2% in your content, and maybe 4% for the whole page including the metatags, alt tags, anchors, etc.
Be sure that your .htaccess is set up correctly. Decide on which way you want your url to be and stick with it. If you decide to use www then always use it like that in your links, don't use both. If you don't know how to set up a redirect in your .htaccess file then just do a search in google.
Make a robots.txt file.
Also include a favicon because without them the robots will trigger file not found errors on your server. Be sure to configure your robots.txt correctly. Make a custom 404 page. If your site has more than just a couple of pages then also create a sitemap.xml file. It's not a bad idea to just create a sitemap anyway no matter what, it lets you define the structure of your site to the crawlers. Just search google if you don't know how to do any of that, it's very basic and you can find exact instructions within a minute when you do a search.
Everything else is off-site SEO and involves building backlinks and promotion.That's where we come in.Providing the best off site SEO services available.
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Sincerely,
Steven Baker – CEO
Newbie2SEO


